Technology has touched every business and every life. Every business uses technology to reduce mundane tasks and focus on the core goals. The real estate market also uses prop-tech or real tech to make it easier for customers to view properties online or through a mobile app to shortlist their dream houses.
Proptech or realteach is a technology specially designed for the real estate sector. What are these technologies, and how are they helping real estate companies?
Proptechs are software and platforms that help real estate companies market, sort, and sell properties. These technologies are useful for all types of properties, like residential, commercial, and industrial. Many multifamily real estate companies or companies that sell only residential properties popularly use real tech to mitigate the mundane tasks of showing properties to every customer. These technologies have helped companies sign deals in a quick time round.
Let us look at some real estate technology trends that benefit online real estate businesses.
Customer relationship management or CRM software is a technology that allows companies to manage their communication with customers. The software improves user relationships with the company for business deals. CRM systems are platforms enabling companies to sell and promote offerings and streamline business operations.
CRM applications can help in many ways. For instance, finding new customers, providing support and additional services, and allowing the sales team to track customer’s activity online and make recommendations. Real estate businesses use CRM applications to market, manage, and sell real estate.
Since most of the work is done through online platforms like websites and mobile applications. Real estate businesses have taken advantage of it by using websites to showcase properties. 3D virtual tours power the real estate websites to provide a property tour. These websites are also using QR codes for customers to view the property on their smart devices.
3D virtual tours have helped real estate businesses save time showing every customer property. It has also helped reduce fuel costs in transporting customers to the property.
Chatbots have made it easier to collect customer queries, schedule appointments, and inform customers of offerings, discounts, and services. Chatbots have enabled businesses to be operational 24x7 for their customers. It helps reduce the chances of losing customers and getting more clients.
How can we forget the contribution of IoT in making our lives simpler and energy efficient? Real estate sectors are using smart houses as their USPs to sell properties to customers. They are promoting properties such as energy efficiency, enhanced security, smart thermostats, remote-controlled lighting and more to lure customers.
The real estate market has been overhauled regarding how it uses technology for its operations and stays competitive. Chatbots, IoT, 3D virtual tours, and CRM platforms have helped real estate businesses streamline marketing and promotion, improve customer response and communication, and manage and maintain properties.
